A Beautiful Pursuit was created by Amanda West Reade with the intent to support others, as they had supported her, move little by little toward a healthier, less toxic, more sustainable lifestyle. One where it wasn’t about perfection, but about purpose.

As Editor, Amanda plays a vital role in both the products and contributors providing the site’s content. Together with the Team and some generous advisors they work to not only share some stunning products and services but inform and uplift, with the goal of making a more positive lifestyle accessible to all.

Age: 35

Skin Type: Normal to Dry

Skin Concerns: Hyperpigmentation

Fave Product: Skin Care I Can’t Live Without: Maya Chia SuperCouple, Laurel Restore Nightly Balm, Josh Rosebrook Active Enzyme Exfoliator, Skin Owl Beauty Whip

Fave Beauty Ritual: I’m an avid oil cleanser, so I enjoy the moments before bed when all is quiet in my house and I get to take the day away (makeup off) and reflect before I recharge. Then following with my toner and serums, it’s a nice way to say thank you to yourself for getting you through the day and appreciating what you accomplished.